Vision, Mission and Values


Sunflowers turn to the sun to find the energy that makes them grow. Organisations must turn to the Common Good, common welfare and cooperation instead of profit-orientation and competition, to find the strenght to make them grow and ensure their sustainability and viability.

Our vision

Our name is our vision: a world where businesses operate with common sense for the common good.

Our mission

We contribute with tools, training and consulting to a more sustainable world. We do this by helping companies and entrepreneurs make their businesses economically viable, socially responsible and environmentally friendly.

In short, we help you make your business sustainable.

Our values

  • Integrity
  • Responsibility
  • Respect
  • Freedom
  • Trust
  • Motivation

Why we do what we do

There has never been so much interconnection between organisations and society before; also, the effects of businesses on the environment and wellbeing have never been so clear as they are now.

In a world where companies, people and environment are so entangled, we need to come up with responses to issues such as growing social demands, the need to regenerate the natural world and the creation of a new economic system that benefits everyone and not just a few.

The role of organisations, academia, business schools, associations and professionals as catalysts of this change is crucial. That is why this initiative was born, to support key players with tools and services, as well as awareness and training programs that help find innovative answers to:

  • the need to manage increasingly complex value chains, while respecting human rights and ecosystems,
  • the demand to combine profit with common good and prosperity for everyone, and
  • the urgency to shift towards a new and regenerative economy supported by innovation.